Where we bet big on a creative-first approach for a big brand.

(we recommended just one creator and delivered 3x ROI!) 

Challenge

  • McDonald’s McSavers Combo launch campaign – bring campaign communication to life via comedy to drive awareness amongst the core TG.

Our Solution

  • Surfaced popular stand-up comedian Samay Raina for both subjective and objective metrics as against multiple smaller creators to optimize for both impact and budget.
  • Creative guidance to creator to explore narrative routes to execute the campaign’s ‘’unbelievable price equation’’ via hilarious sketch videos while ensuring alignment with brand guidelines and overall expectations.

Result 

  • 3X better performance metrics than agreed to

1 Creators

1

6.6M Views

6.6M

1 Videos

1

0.14 CPV

0.14

5.9M Reach

5.9M